Ideas should never be consigned to oblivion. Here are just a handful that are waiting for the day to come back to life.
The Approach
How can Air New Zealand put this tiny spot in NZ on the map?
Creative Strategy
A bold, provocative and unforgettable experience that will get the world talking and booking.
Helping You Find New Zealand’s G-Spot
A place of natural beauty and unending pleasure, Helping You Find New Zealand’s G-spot is a tongue in cheek journey of demonstration and discovery. Whether a weekend away or just a fling, Air Zealand will offer sensational deals to help the world find and experience NZ’s G-spot, the gorgeous Gisborne region.
A children’s book with a hidden message and support services for indigenous women living in QLD communities. The response was for a pitch that helped MediaCom Brisbane retain QLD Government.
Synopsis
Illuka is a proud, powerful and colourful Lyrebird that mimics the sounds he hears in nature. He thinks the sounds he’s mimicking are always right and doesn’t know any better so he continues to keep making the same sounds that spread among the community.
One day, Illuka falls in love with Merri, a gorgeous green tree frog and they begin an unlikely family together. After years of hearing the same sounds Merri whose much smaller than Illuka can hardly get a word in, she can hardly hear herself think. When she finally goes to talk she finds that she hasn’t said anything in so long that her voice is now croaky and it is painful to talk.. even the thought of talking hurts.. after a while Merri’s voice becomes so sore and croaky that she worries she might no longer have a voice. But one day, Merri realises that there are so many other ways to be heard.. and she discovers that you don’t have to repeat what has always been the norm.
In this imaginative and uplifting fable The Smallest Voice combines richly textured and strikingly vivid illustrations of a relationships between two Australian animals that helps break the cycle of inter-generational domestic violence. The story proves that all creatures have a right to speak, to be heard, to be respected and the opportunity to determine their family values that will live on through the generations.
I wrote and produced the strategy reel for Princess Cruises that made the client tear up (the good type). I regularly draw on the ideas in the story as a form of meditation.
A Spanish comedian to sell Aussies a Mexican product? No joke.
When you bring together a Czech and Aussie you get probably the world’s most unusual road trip.
As a pesky junior, I ran across the road to the arts and crafts store to scribble (please forgive my handwriting) a cheeky message on the mirrors of the bathrooms and elevators before the revellers arrived.
Now as an ACD, I can still have the spirit and energy of a young writer always eager to leave a mark.
